9to5Mac reports: [edited]
Fitbit has premiered the new Force fitness tracking watch as its flagship product. The biggest differentiator for the Force is the OLED display, wrapped in Fitbit’s signature water-resistant rubberised bracelet design. Instead of simply depicting steps taken as dots, the new Force can bring you detailed tracking information including steps, distance, calories burned, active minutes, and floors climbed (thanks to the inclusion of an altimeter).
The Force features even deeper iPhone integration by sending call notifications directly to your Fitbit, as long as you are running iOS7 on an iPhone 4S or newer. However, early-adopters will have to wait for this feature as it will not be launching alongside the new device. Of course, the Force is also capable of all previous Fitbit offerings like tracking your sleep, wireless Bluetooth 4.0 syncing, and silent wake ups. The battery stores enough juice to last 7-10 days.
If you're in the US, the Fitbit Force is available today for $129.95 from Fitbit.com.