Monday, November 01, 2010
Bring your own muzak
Pocket Lint reports: [edited]
The Pizza Express restaurant chain has added iPod docks to seating areas as part of the company's strive to create the 'new generation' of pizzerias.
Starting with its restaurant in Richmond, Pizza Express calls this new concept of dining its 'Living Lab', inviting public feedback on the new style, before rolling out the features and designs to all of its sites in the UK.
Research has shown that 84 per cent of customers have had an evening out ruined by excessive background noise, while 70 per cent say that they regularly struggle to hear their fellow diners. So, the chain has created a dining environment, with the help of award-winning designer Ab Rogers, to create parabolic booths - domes that hang from the ceiling and deflect background noise and absorb 50 per cent of reverberative sounds.
In addition, the company has fitted personal iPod docks in its seating areas, which also feature technology to reduce disruptive noise. They include a 'light on' to attract the attention of the waiting staff.
If successful, Pizza Express will bring the technologies to its other restaurants throughout 2011.
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