“The best camera is the one that’s with you”. This phrase, attributed to photographer Chase Jarvis, explains the impact that smartphone cameras are making on the world of photography. The cameras built into our phones may still be inferior to dedicated digital cameras, but they keep improving and have the advantage of being part of an item that we already carry around with us.
When the first touchscreen smartphones arrived in 2007 and 2008 members of the CIPA, an association of the world’s camera makers, shipped almost 120 million digital cameras.
In 2015, CIPA members shipped 35.4 million digital cameras, down more than 70 percent from peak sales in 2010 – the year that Instagram was launched.
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