Cycling Weekly reports: [edited]
Bicycles in big cardboard boxes have a tendency to get dropped, bashed or crushed by delivery companies, which spurred Dutch manufacturer Vanmoof into action to find a solution. Instead of putting a picture of a bike on the box they printed a picture of a large flatscreen TV instead and saw instances of delivery damage drastically reduce.
“No matter who was doing the shipping, too many of our bikes arrived looking like they’d been through a metal-munching combine harvester. It was getting expensive for us, and bloody annoying for our customers,” creative director Bex Rad wrote on the company’s blog.
“Earlier this year our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes?
“And just like that, shipping damage to our bikes dropped by 70–80%.”
Thanks to Conrad Gempf for the link.
Image via: Twitter/@jasongay