Monday, January 20, 2014
James Kennedy has produced a range of posters showing the 'ingredients' of a range of 'natural' foods.
'To make these graphics, I calculated the percentage composition of all the interesting ingredients and wrote an 'ingredients' label for each fruit using E-numbers where they exist. Anthocynanins, which are said to give blueberries their 'superfood' status, are also known as E163, for example.'
'As a Chemistry teacher, I want to erode the fear that many people have of 'chemicals', and demonstrate that nature evolves compounds, mechanisms and structures far more complicated and unpredictable than anything we can produce in the lab.'