Zigg.be reports: [edited]
Let's say you wanted to give a link to the best video game this year to your dad over the phone.
Other link shorteners give you something like http://amzn.to/nRJlI5, which is also terrible to pronounce, and hard to type on a mobile phone.
Give it to us, and we'll give you something like this:
Thanks to Brook Jordan for the link.