Monday, June 20, 2011

Sony NEX-C3

Digital Photography Review reports: [edited]

The NEX-C3 is the start of Sony's second generation of mirrorless cameras, following the introduction of the 14MP NEX-3 and NEX-5. If these first two models showed how committed Sony is to offering APS-C capabilities in a compact form factor, the point is underlined by the arrival of the still-smaller C3.

The NEX-C3, even more than its predecessors, underlines the company's desire to offer this blend of compact camera convenience with large sensor image quality. Despite its larger sensor, the C3 challenges the smallest Micro Four Thirds models in terms of size, with only its kit zoom limiting its compactness.

The big news, beyond the NEX-C3's reduced size, is the inclusion of a 16MP sensor. This isn't exactly the same sensor used to such great effect in the Sony A55 (amongst others), but a re-engineered version designed to offer improved power consumption, with the promise of lower image noise and improved temperature characteristics as a result.

Just as Panasonic has decided to shrink and simplify its G and GF-series cameras, Sony is clearly trying to attract customers who want DSLR quality but wouldn't consider lugging a big black lump of camera around, and who are more interested in taking good pictures than learning what f-numbers mean.

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