Tuesday, January 18, 2011

Negative Space

theroxor reports: [edited]

There are millions of logos in this world, which makes it even harder for companies to stand out from the rest. Some designers try to tackle this problem by using negative space in their logos.

They are able to link this negative space to the brand so it becomes an important aspect of the corporate identity. In this case, the negative space of the logo forms some kind of ‘hidden message’. In this article you’ll find 25 examples of the creative use of negative space in logo design.

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