Monday, September 13, 2010

Most common words unique to 1-star and 5-star App Store reviews reports: [edited]

I wrote a script to crawl U.S. App Store customer reviews for the top 100 apps from every category (minus duplicates) and compute the most common words in 1-star and 5-star reviews, excluding words that were also common in 3-star reviews.

Keep in mind that the results are not representative of overall user opinions: most users don’t review apps, and people who dislike an app are more likely to leave a review than people who like it.

These are the top words by rating, with descending frequency:

awesome, worth, thanks, amazing, simple, perfect, price, everything, ever, must, ipod, before, found, store, never, recommend, done, take, always, touch

waste, money, crashes, tried, useless, nothing, paid, open, deleted, downloaded, didn’t, says, stupid, anything, actually, account, bought, apple, already

Some are obvious: people like awesome apps and dislike those that crash. A few words are more interesting, though:

It’s promising to see simple in the top-positive list, which says a lot about user expectations on the platform.

Both positive and negative reviews seem unusually obsessed with price. This seems odd, given the relative cost of the hardware, accessories, and cellular service where applicable.

The negative words are most interesting to me: in addition to complaints about the price, one word is especially telling of a prevalent attitude I’ve seen for a while: useless. More than any other adjective, reviewers condemn apps they don’t like as “useless”.

via daring fireball

1 comment:

Can Opener Boy said...

I once told a friend of my excitement at being given a trumpet. I'd sort of always wanted to learn to play one, and now that I had one, I thought it would be fun!

His comment to me (obviously sarcastic by his tone of voice and facial expression): "Well, that's really useful"

I felt deflated, and yet somehow saddened for my friend that would weigh utility greater than fun or enjoyment. =o(

(PS -- I never got very farm, and ended up gifting the trumpet to someone else. My wife was happy about that) =O)