iPhone mums

TwinCities.com reports: [edited]

When Laurie Jesch-Kulseth gets a craving for fennel while at the supermarket with her two young kids, she doesn't just grab a batch of the tasty herb and head for the register.

She whips out her iPhone, searches the Web for a good recipe incorporating fennel, fetches the extra ingredients and has a family dinner on the table within hours.

Women now account for nearly 40 percent of iPhone users, according to the ComScore market research firm.

For iPhone moms, an Internet-connected handset with a wide variety of downloadable applications acts as a weather watcher, a price researcher, an address locator, a schedule reminder, an isolation destroyer, an e-book reader and much more.

Jesch-Kulseth and her husband, Radd Kulseth, recently popped for his-and-hers handsets. While Kulseth, an attorney, largely uses his iPhone for work, his wife uses hers to keep a handle on the home front.

She never wonders which fruits and vegetables are in season, for instance, because her Locavore application tells her. It even links her to Epicurious, a Web-based recipe database, for tips on how to use those fruits and veggies.

Jesch-Kulseth keeps shopping lists in her note-taking app. She uses a nutrition app to calculate how many calories she burns on walks with her 10-month-old daughter. When her 3-year-old son gets antsy, she lets him use a light saber app.

While at a park near her home, she uses a National Public Radio app for a bit of audio enlightenment and cruises news sites for the latest headlines. A Facebook app keeps her in touch with friends and family.
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