For anyone who has been immunised against viral marketing Cloverfield is a film about a very big, scary monster attacking Manhattan viewed through the perspective of a bunch of pampered 20-somethings, via a wobbly camcorder.
The camera is your sole source of information which is by turns frustrating and claustrophobic. And the characters are convincingly superficial in their response to the mini-armageddon in which they have become embroiled.
As a concept Cloverfield is a success. As a film, I watched the credits wondering what the fuss was about. If you want gothic monster horror, Alien/Aliens is superior. And if you want confused, superficial yuppies dealing with an impossible situation, watch any current-affairs programme involving a bankers' response to the recent financial meltdown.
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