Creative Review reports: [edited]
Help Remedies was founded by Richard Fine and Nathan Frank and the design of the brand was conceived by New York’s ChappsMalina design studio.
“Using the packaging as a dramatic device to convey a sense of comfort and calm in an incredibly noisy landscape was the central idea in creating this design”, says Malina.
“The Help packaging was designed to not only reflect this approachable tone but, working with paper pulp, a completely new and untapped material in this category, enabled us to add a dimensional twist to the story."
Thanks to Aaron for the link
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