Sunday, February 17, 2008

iPhone usage 50 times more than other handsets...

zdnet reports: [edited]

Search titan Google and mobile phone carrier AT&T have been stunned by iPhone users usage patterns according to reports in recent days.

AppleInsider reports that Google has seen 50 times more search requests coming from Apple iPhones than any other mobile handset. They were so shocked, in fact, that they suspected that they had made an error tabulating their data.

Vic Gundotra, head of Google’s mobile operations, said that if other handset manufacturers follow in Apple’s footsteps and make Web access easier on their handsets the number of mobile searches could outpace fixed internet search “within the next several years.”

I know that my Google searches from my iPhone are high because Apple makes it so easy. The Google search bar pops up right below (and as large as) the URL field. Why guess at a URL when Google is right there? I know lots of people that don’t even try URLs any more, they just Google everything – even domain names!

In related news René Obermann, CEO of Deutsche Telekom AG, says iPhone is driving up average wireless data usage as much as 30 times higher than on other phones. The average Internet usage for an iPhone customer is more than 100 MBytes. Which is 30 times the use for their average contract-based consumer.

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