Tuesday, September 25, 2007

New York Times - more free stuff

New York Times reports: [edited]

The New York Times will stop charging for access to parts of its web site.

In addition to opening the entire site to all readers, The New York Times will also make available its archives from 1987 to the present without charge, as well as those from 1851 to 1922, which are in the public domain. There will be charges for some material from the period 1923 to 1986.

What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.

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