Friday, July 27, 2007


SeeqPod reports: [edited]

Currently in Beta, SeeqPod's first consumer site empowers users by allowing them to search and discover music and video all over the Web. Our intelligent software robots work with targeted crawling systems to auto-submit content to the site. This, combined with user submissions, results in a large and rich search and discovery index. This process can be viewed in real-time via the PodCrawler.

Born out of UC's Lawrence Berkeley National Laboratory (LBNL), 'Playable Search' is made possible through biomimetic search & discovery technology, a method that mimics the way the human mind might use context to make and recall associations, an approach which relies on context by finding the hidden relationships in digital content and data.

1 comment:

Gerd Leonhard said...

My comment:

this is essentially meta-distribution of MP3 files that have been embedded in 10s of 1000s of MP3 blogs around the world, i.e. it's feeding of their blog posts, their servers, their gray-zone legal status (and I say this with great appreciation - I love what they are doing!).

Currently, however, most of these MP3 blogs are kinda ignored by the actual rightsholders or shall I say the major record labels (since most of the indies do seem to like the mp3 blogs a lot), but THIS kind of super-distribution of those 'tolerated' MP3s will rattle their cages fairly quickly. Because, let's face it, this is essentially on-demand, interactive play of single tracks which they have always maintained is subject to a license fee.

But anyway, what do you think will happen if these guys (projectPL and Seeqpod et al) gain a real audience (meaning... millions of users and embeds in most social networks)?. Well, it's simple: the MP3 blogs that feed them - willingly or not - will get take-down orders; or rather, the top 3 blog services (blogger/ google, typepad / livejournal / vox / six apart, wordpress) that host most of them, will get take down orders for ALL MP3s that are hosted on their millions of blogs, and that will be the end of us enjoying things like fluxblog or hypemachine. I am not so sure these MP3 blogs should be, or are, so happy about stuff like Project Playlist or SeeqPod.

Now, as to the MAJOR LABELS, talk about facing a new reality: Super-Distribution of Music is HERE. NOW. You will not be able to plug these holes, and insist on up-front license fees for on-demand streaming or interactive radio applications like these. You can only PARTICIPATE and share revenues. You need to fuel the fire not look for a firehose. I am willing to bet you 100 copies of my book that if you were to actually license all those web-music-social-2.0 companies that want to use on-demand, interactive, streaming-only widgets for their music-driven social networks, you could start to generate some serious money from advertising revenue shares and e-commerce click-thrus, PLUS you could use them to market your music extremely efficiently (well... for free, really!). And NO, this would not replace your CD-Sales (ehem... if you still have some, within the next 12 months) or your digital sales (provided you'll be smart enough to finally get out of DRM before your tanker hits the cliff).

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