W2 are offering a selection of attractive mugs in a variety of pantone colours. As presentable as they are, I can't help thinking they missed an opportunity.
At the first design studio I worked at, I would specify my colleagues' coffee and tea strength preferences using Pantone colours. Why not produce a selection with the interior in the desired colour, making things just that bit simpler for the one preparing the beverages? Make mine a 466 skinny latte.
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