'Healthy' colas planned

New York Times reports: [edited]

In coming months Coca-Cola and PepsiCo will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo’s new offering.

They will be promoted as “sparkling beverages.” The companies are not calling them soft drinks because people are turning away from traditional soda, which has been hurt in part by publicity about its link to obesity.

While the soda business remains a $68 billion industry in the United States, consumers are increasingly reaching for bottled water, sparkling juices and green tea drinks. In 2005, the amount of soda sold in this country dropped for the first time in recent history. Even the diet soda business has slowed.

The new fortified soft drinks earned grudging approval from Michael F. Jacobson, executive director of the Center for Science in the Public Interest, a nutrition advocacy group and frequent critic of regular soft drinks, which it has labeled “liquid candy.”

“These beverages are certainly a lot better than a regular soft drink,” he said. But he was quick to add that consumers were better off getting their nutrients from natural foods, rather than fortified soft drinks.
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