Monday, February 26, 2007

Lucky for some

BBC reports: [edited]

A new Belgian carrier, Brussels Airlines, has been forced to change its logo following complaints from superstitious passengers.

The 13 dots making up the stylised 'b' brought a flood of complaints about the "unlucky" design. The airline, which formally launches on 25 March, said it was taken aback by the strength of feeling and felt obliged to respond. It has now altered the design to incorporate an additional dot.

Brussels Airlines spokesman Geert Sciot said: "They [passengers] said they were not pleased with an aircraft with a logo with 13 balls because they think it brings them bad luck. We are never surprised by reactions - but that it was that bad? It really took us aback."

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