Monday, August 28, 2006
Gaming goes pink
The release of a new games console in Japan is always an event. Huge, police-managed queues are not uncommon. However, when the Nintendo DS lite was released in Japan, it wasn't the length of the queues that made headlines, but their content.
For the first time in gaming history, there were FEMALES in the queues. And not just teenage manga lookalikes. The Nintendo DS's friendly interface and games like Nintendogs, Animal Crossing and Brain Age have drawn a wide range of Japan's demographic into the joys of gaming.
The pink Nintendo DS was released on July 20, and has been a tremendous success.
Never one to miss a marketing trick, Sony has responded with pink versions of their PS2:
And their PSP:
Go on, you KNOW you want one.